Google Launches Pomelli: New AI Marketing Tool Generates Brand Content Automatically

Google launches Pomelli through Labs, an experimental AI marketing tool that creates on-brand content by analyzing your website. Now available in US, Canada, Australia & New Zealand

Key Highlights:

• Google introduces Pomelli as part of its Labs experimental program
• AI tool generates marketing content by analyzing website brand identity
• Creates customized campaigns without manual brand guidelines input
• Available in United States, Canada, Australia, and New Zealand
• Designed to help businesses scale content creation efficiently

What is Google’s Pomelli and How Does It Generate Content?

Google has introduced Pomelli, a new experimental AI marketing tool through its Labs initiative. The platform simplifies content creation by automatically understanding a business’s brand identity through website analysis. Users only need to provide their website URL, and Pomelli studies the brand’s voice, style, and messaging to create marketing campaigns that align with existing brand standards.

Which Markets Can Use Pomelli Today?

Pomelli is currently available in four countries: the United States, Canada, Australia, and New Zealand. This initial launch focuses on English-speaking markets as Google tests the tool’s effectiveness before potential global expansion.

Why Did Google Develop This Marketing Solution?

The tool tackles a persistent challenge for businesses: producing consistent, high-quality content at scale. Marketing teams often face pressure to create multiple campaigns quickly while maintaining brand coherence. Pomelli automates the content generation process, allowing marketers to spend more time on strategy and optimization rather than initial drafts.

How is Pomelli Different from Existing AI Content Tools?

Pomelli’s standout feature is its ability to extract brand identity directly from existing websites without requiring detailed manual setup. Instead of filling out extensive forms about brand voice and guidelines, businesses let the AI analyze their current digital presence and apply those insights to new content creation.

As a Google Labs experiment, Pomelli demonstrates the company’s ongoing investment in practical AI applications for business users. Companies in eligible regions can start testing the platform immediately.

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