OpenAI has introduced Instant Checkout in ChatGPT, allowing users in the U.S. to shop and pay for products from retailers like Etsy directly inside the chat. The feature turns ChatGPT into an interactive shopping experience powered by real-time recommendations and secure payments.
Key Highlights:
- OpenAI adds Instant Checkout to ChatGPT for direct shopping inside the chat window.
- Users can buy items from Etsy and select retailers without leaving ChatGPT.
- The feature is powered by the Agentic Commerce Protocol for secure transactions.
- Merchants handle order fulfillment while users enjoy a one-click purchase experience.
- Expansion to Shopify merchants and global rollouts are expected soon.
ChatGPT Turns Conversations into Shopping Experiences
ChatGPT has officially entered the world of e-commerce with the launch of its new Instant Checkout feature. Available across the United States, the feature allows users to shop directly inside ChatGPT’s interface. When users search for items such as handmade gifts, art, or apparel, ChatGPT now shows real product listings from Etsy and similar retailers. If the product supports Instant Checkout, users can purchase it instantly without opening any external website.
How Instant Checkout Works
The process is designed to be quick and secure. When a user selects a product, ChatGPT displays an Instant Checkout button. Clicking it opens a simple payment flow where users confirm shipping and payment details. Once the transaction is completed, the order information is sent directly to the merchant for fulfillment. This seamless experience makes it possible to discover, choose, and buy all within one chat.
Secure Payments and Future Expansion
The new feature runs on the Agentic Commerce Protocol, which connects ChatGPT with merchant systems using a secure, open standard. Users don’t pay any extra fees, and there’s no bias in product ranking or visibility. Payments can be completed through saved cards, Apple Pay, or Google Pay. Currently, the service supports single-item purchases from U.S. Etsy sellers, but OpenAI plans to expand the feature to Shopify merchants and introduce multi-item carts soon.
With Instant Checkout, ChatGPT is evolving from a conversation tool into a full shopping assistant—bridging discovery and purchase in one smooth experience.
